Purpose-Built Websites & Apps

We fuse entrepreneurial passion, practical design, and smart technology to help launch your big idea.

Who's a client?

We Deliver Meticulously Crafted Websites & Apps


We work to understand your business goals, product KPI’s, and user profiles in order to identify design opportunities and define brand, marketing, and product strategies.

Branding & Logo Design

Our team crafts your visual and verbal brand through business and product naming, messaging, and brand identity development.

User Experience Design & User Interface Design

With your user at the center of all our decisions, we design and build new digital products or enhance current products to invite, excite, and engage your audience.

App & Web Development

Solutions come to life with scalable and responsive front end code, integrations, and custom deployments.

Product & Marketing Team Augmentation

We work alongside your in-house marketing and product teams to define, design, develop, and launch products and campaigns quickly, without long-term team investment.

Our clients are progressive and passionate men and women who know that good design and the right technology can accelerate business growth.

Lead user experience, design, and development efforts for the launch of the 360fly—a 360 degree action camera. For the last year, Roket’s team has worked collaboratively with 360fly’s Pittsburgh-based marketing, product, engineering, and management teams to architect and design their iOS, Android, and desktop applications to accompany their revolutionary hardware.

Roket has shepherded Elite Editing’s brand since its infancy. Six years ago, we took the business from sketches to the web's leading proofreading and editing platform. We partnered with the founder to architect and design the brand’s identity, product experience, and award-winning marketing site.

We were selected by The Forbes Funds to bring the BNY Mellon Social Innovation Challenge to the Pittsburgh market. The challenge applies a new approach to community problem solving by supporting entrepreneurs whose products have the potential to technically solve social challenges. Roket’s efforts included naming the challenge as UpPrize, branding, web design, and front-end developed for the competition and its website. Read the Branding Case Study

Invented a platform to better educate sales associates about product benefits and sales strategies. Roket’s work included user experience design, user interface design, product strategy as well as front- and back-end web development for the Pittsburgh brand. The resulting work fuses Technogel training material with a rewarding quiz platform to promote user engagement and information retention.

Our process is client inclusive, with custom tools and methods created to help our teams rally around purpose, avoid misunderstandings, and quickly generate value.

People Focused

  • Our design process focuses on customer empathy, and we continuously validate these decisions, giving you confidence and a solution people love.

Data Driven

  • Our iterative cycle of creating, measuring, and learning uses business metrics, product analytics, and market data to drive our strategies and inform our design decisions.

Design Led

  • We’re equally focused on the ‘how-it-works’ as the ‘how-it-looks’. We use Design Thinking to create products, build brands, and grow businesses.


  • Our iterative approach helps integrate us with your team to leverage our collective experiences and quickly drive to thoughtful solutions.


  • We bring an agile approach to product design, marketing strategy, and web development. Roket is lean and mean, ready to tackle any challenge.


  • We use lean startup methods to guide our design efforts, drive efficiency, and deliver better outcomes for our partners.


David Crawford

Partner & Creative Lead

David is a visual designer with more than a decade of experience delivering stellar product, brand, and marketing experiences. He previously worked in-house with market leaders American Eagle Outfitters and General Nutrition Center in Pittsburgh. Prior to Roket, David managed brand and marketing for Prysm, provided product innovation and marketing outreach for UPMC's GoShadow contextual inquiry platform, and managed the repositioning and rebranding of Shopatron. Discover more on LinkedIn »

Alex Hendershott

Partner & Technology Lead

Alex is an award-winning Pittsburgh-based interaction and visual designer. He has a natural talent for not only visualizing and designing great experiences, but also bringing them to life through front-end development. Prior to Roket, Alex founded Spacefinity, a P2P marketplace for self storage, and lead UI/UX for LegalSifter. Prior to entrepreneurship, Alex directed a team of more than 40 engineers as the senior visual designer for Eaton’s power monitoring software, Power Xpert Insight. Discover more on LinkedIn »

What's Your Challenge? Let's Talk.

Send a message below, email us, or call us at 412-444-4616